Ralphs and Lucky Scrap Frequent- Shopper Plans. A yearlong test program to reward loyal grocery shoppers with rebates or merchandise is being discontinued by the Ralphs and Lucky supermarket chains. Two Eastern supermarket chains are also ending limited testing of frequent- shopper programs run by Catalina Marketing Corp. After an initial surge of customer enthusiasm, shoppers lost interest when they realized how slowly they were earning bonuses on the system, said Al Marasca, executive vice president of marketing for Ralphs Grocery Co. But compared to some of the chain's other promotional programs, . A scanner links the customer to purchases made and rewards him or her with rebates or points toward the purchase of merchandise- -much as a frequent flyer piles up airline mileage toward free travel. Dan Granger of Catalina Marketing said the test was due to lapse at the end of September, after being extended three months. Also discontinuing the test are the Giant and Pathmark chains in the East. The company is best known for its electronic coupon dispensers that spit out cents- off coupons right at the register.. Federated Department Stores Inc. The program takes effect March 1, five days before Federated changes the. Ending Homelessness, One Family at a Time. Members must swipe their registered Ralphs Rewards card or use the phone number that is linked to their registered Ralphs Rewards card when shopping for. Shell Station Locator; Shell Motorsport. Pennzoil Announces Four-race Support of Leah Pritchett with Mopar at Don Schumacher Racing.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
December 2016
Categories |